Is there a link between adverts consumed and subsequent behavior? The researchers who investigated this question in the United States concluded that there is a connection. They found that exposure to alcohol adverts on TV was associated with increased consumption of alcohol and a drinking behavior. While we can interpret their results to mean that the adverts were effective, it is key to remember that excessive alcohol is harmful.
Read more at https://news.cornell.edu/stories/2020/05/exposure-tv-alcohol-ads-linked-drinking-behavior
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