Health TrendsMen’s Health

Alcohol Ads on TV Increase Drinking Behavior

Maddaloni More of us are spending increasing amounts of time watching television shows and consuming materials from other media where advertisements are rampant. Is there a link between adverts consumed and subsequent behavior? The researchers who investigated this question in the United States concluded that there is a connection. They found that exposure to alcohol adverts on TV was associated with increased consumption of alcohol and a drinking behavior. While we can interpret their results to mean that the adverts were effective, it is key to remember that excessive alcohol is harmful. Read more at